Murketing has gone where Craft feared to tread: printing the censored article, "What would Jesus sell?" The title is actually a riff on a new Morgan Spurlock documentary; the article itself is not about Christianity. Rather, it's an inquiry into the commodification of handicraft, asking whether the market for handcrafted items is actually consistent with the movement's do-it-yourself ethic.:

But I can't help thinking: Isn't shopping, no matter how wonderfully crafty and politically correct still, well, shopping? Can you escape the so-called sin of consumerism by buying handmade? Isn't the whole point of modern crafting Do It Yourself--not Buy from Someone Who is Doing It Themselves? Not to be a total hypocrite; I shop Etsy and artisan crafters as well as buy the crap from China just like everyone else. It's just that I see a new trend, which is moving away from crafting and towards consuming. What's next? "Hip Craft" aisles at Wal-Mart?

The presumption--now denied--that the reference to Jesus would be offensive to Christians highlights an unintended consequence of protests against blasphemy: rather than speaking of Christianity more reverently, people might conclude that mentioning Jesus at all is more trouble than it's worth.