Playtex has made a bid--literally; it's clear they've paid for a prime YouTube placement--for viral video status by posting an ad called "Nightclub . . . Church", in which women discuss how they put on their bra and arrange their breasts. The strategic inclusion of the church reference serves a few purposes, such as roping in a significant demographic and providing a hook.

It's clear, though, that that the marketers at Playtex don't quite get how the medium works, since they've disabled embedding. After all, in a viral video the goal is not to drive people to your site but to disseminate your message--something the network-savvy Christian movement understood quite well when it went viral centuries ago!

Although come to think of it, showing cleavage but not embedding would be appropriate for GodTube . . .