The Pearls of Not So Great Price

The latest press release from Lia Sophia observes that one of the hot trends in jewelry for the coming season will be shapes inspired by global cultures--the reason, no doubt, that they include among their flowers and jade the cross necklace pictured here.
The phrase "Lia Sophia" may sound like it has spiritual roots, but the real story is somewhat more mundane. Until recently, this jewelry analog of Tupperware or Amway used to be called "Lady Remington." Remember Victor Kiam, the guy who liked the Remington shaver so much he bought the company? Years later Victor's son took over, and the younger Kiam disliked the shaver biz so much he sold the big R to Rayovac.
Nonetheless, he decided to keep Lady Remington in the family, albeit under a different name. Although the new name of the company sounds spiritual---Sophia in Greek means "wisdom" and often has mystical connotations--Kiam the Younger actually renamed Lady R after his two daughters, Lia & Sophia.
In other words, it's like a corporate version of King David and the self-willed Absalom, another son who didn't particularly like razors!

