Where can you buy religious jewelry in Manhattan?  Actually, in more places than one might think.  Canal Street, the East Village and Broadway below Macy's are only a few hot spots where it abounds, from inexpensive mass-produced trinkets to hand-crafted exotic designs.  

But when people want spiritual bling, probably the last place they'd go is Times Square, until recently America's most notorious crossroads of iniquity. 

Nonetheless, nestled amidst the neon lights, musical theaters and theme restaurants there stands Manhattan's largest Christian bookstore, which thanks to its new owners is expanding both its floor space and its stock of "Christian doodads." 

And therein lies the tale.  As the store manager explains in today's NY Daily News, "the biggest change in this business" in recent years "is the availability of so many products besides Bibles."  Testa-Mint candies, Bibleman comics and yes, Christian jewelry now fill Timeless Treasures & help keep it in the black.

First the porn shops flee when Times Square gets Disneyfied, and now its long-embattled Christian store is expanding?  It sure is hard out here for a pimp!