For years, the mainstream model of Western civilization was one of advancing secularization.  That theory is now being challenged on several fronts, but occasionally you can still see signs of de-sanctification at work.  Like, well, right here on the web.  Check out the banner below, a jewelry site created last October:

Why, it's like taking the Christ out of Christmas! 

But fear not.  Although Blingdom Jewelry is a Vancouver shop that sells designs with no apparent religious attachment, the store does give the occasional shout-out to the higher realm.  For example, the page on pearls note that

Folklore tells us that pearls are considered to offer the power of love, money, protection and luck. Pearls are thought to give wisdom through experience, to quicken the laws of karma and to cement engagements and love relationships.

Blingdom also has an nice (and lengthy) page on the spiritual significance of healing stones.

Looks like the revisionist theory is right!