Apparently so!  Here's a recollection from one of Jerry Falwell's acquaintances, a woman who worked at the Bible college that was Falwell's alma mater:

[Shirley] told a story that is evoked every time she sees a tiny lapel pin in her husband's jewelry box.

Richard Hackler was a new Christian when he met Falwell at a friend's house after Falwell had preached in a local church. Falwell was wearing the "Jesus First" pin he had designed and gave away through his "Old Time Gospel Hour" radio program. Richard commented that he liked the pin. Falwell quickly removed it from his lapel and handed it to Hackler.

The Proustian quality of Falwell's four-cent "Jesus First" giveaway does not stop with Shirley Hacker.  A long time ago in a galaxy far, far away, back when I was a fightin' fundamentalist, I also wore this pin!

And suddenly the memory reveals itself . . .