I pledge allegiance to Taegeukgi . . .
Ever hear the phrase "civil religion"? It's a sociological concept used to describe the way that our civic rituals and symbols can take on what seem to be religious traits. At the center of many of these rituals is, of course, the flag, which in the U.S. can have deeply religious overtones lacking any direct religious reference.

But that's not the case everywhere, as we can see from the South Korean flag reproduced above. Known as the "Taegeukgi," or "Flag of Great Extremes," the flag contains an image of yin-yang symbol of dynamic unity in duality. Surrounding this are trigrams representing heaven, earth, fire and water, all phases of movement toward harmony.
And why would I write a post about spiritual symbols in a flag?

Because its fusion of religious imagery & national identity can make the taegeukgi a compelling image for designers in the Blingdom--and because I wouldn't want anyone to look at this charm & think that it was a celebration of Pepsi!

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