It actually sounds exactly like things I've heard multiple times from Christian pastors, but this is Malaysia and the city is governed by a conservative Islamic political party:

Azman Mohamad Daham, a spokesman for Kota Bharu municipality, said the latest suggestion contained in leaflets was part of a two-year old campaign.

"We just distribute pamphlets," he said. "Our minimum guideline is [women] must wear headscarves. The rest is up to them. If they want to follow the 100% Islamic way, it's up to them."

The goal of the modesty drive was to prevent rape and safeguard the women's dignity, he said.

It advises that women should refrain from using heavy makeup, particularly bright lipstick. Loud high-heel shoes should also be avoided, though if women insisted on wearing them the heels could be padded with rubber to mute the sound.