Hang out long enough with the B of G's Heavenly Host over a couple glasses of communal wine and you'll eventually hear him--err, me--spin on about the science of shiny things, what monkeys can teach us about the cult of celebrity and the roots of Ellen Dissanaye's theory of "making special" in what I call the ratio of difference.

All of which is a high falutin' way to introduce the videos below, ads for a tacky little product called "Bling It On!"  And by "tacky" I mean "sticky," of course--Bling It On! is a package of adhesive strips of printed glitter that you can use to adorn your cel, laptop or iPod.  Who needs a heroic quest when you can "go from ordinary to legendary in just seconds"?