Big Ass Fans is a business that markets, well, big ass fans. On the occasion of a new Big Ass Fan being installed in a Brooklyn Catholic church--imprinted with the names of the parishioners who donated money to buy it--the NY Daily News writes up the company whose product has proven particularly popular with religious groups:

Big Ass Fans director of sales Paul Lauritzen said that since 1999 the company has installed its large fans at about 50 churches nationwide, insisting the name has not yet offended the churchgoing public.

"Our name came from people looking up and seeing the fan and saying, 'That's a big-ass fan,'" Lauritzen said.

"Even in a church, parishioners sit down and say not only, 'Wow, look at that big-ass fan!' but 'I'm glad they bought that big-ass fan.'"