The publicity rollout continues for Kardashian Jewelry Collection for Virgins, Saints & Angels. Regardless of how that may sound, Virgins, Saints & Angels is not a description of the target clients--its actually a design brand of its own featuring "edgy jewelry made with original Vatican medallions." Still, despite the PR touting the "collaboration" VSA is careful to clarify that the Kardashian Jewelry Collection is "separate" from the company's main line.
Above: a Kardashian Armenian Cross Rosary, which exemplifies how the Kardashian collection's own brand identity draws on the sisters' religious heritage. For more on the richness of Armenian culture, values and history, check out the Kardashians' reflections on their pilgrimage to the Nordstrom's at Fashion Island.
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