The holiday has been a time for setting up next year's projects, including a series of things related to this very site. Still, I am finding time for breaks, which usually consist of cable TV and the ubiquitous commercial for the authentic! collectable! Prayer Cross!
As the commercial reiterates--and reiterates--and reiterates, the cross has The Lord's Prayer inscribed on authentic Austrian crystal. When your loved one holds the cross up to the light & sees the Lord's Prayer appear, she'll think it's a miracle!
It's an interesting mix--the references to "magic" and "miracle", the rhetoric of luxury (Austrian crystal!), certification as an authentic collectible, the image of the woman delighted to receive the Cross as a gift from her guy, the implication that the magically appearing Lord's Prayer could entice a child into faith, the lack of any overt connection to a church or other ministry.
Businesses have already flocked to the notion that an association with charity could enhance sales in a time of financial crisis; perhaps jewelry associated with higher meaning is also regarded as a means of overcoming the reluctance to spend on personal adornment.
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